Intercultural Communication In Business Essay Free

Essay about Intercultural Communication

1427 Words6 Pages

Intercultural Communication

Intercultural communication is commonly explained as an interaction between people of 'different cultures whether defined in terms of racial, ethnic or socioeconomic differences.' Human communication consists of verbal and nonverbal messages (language and gestures) which are shaped by gender, social class or culture. Thus, what perimeters define the intercultural exchange and what primary messages do we need or try to convey?
Our communication process or the way we attribute symbolic meanings to words and gestures, in order to express ourselves is shaped by the society in which we evolve. This shared use of codes within a given group of persons, also leads to a common philosophy of life, ideas or…show more content…

Although Latin American countries like Ecuador are defined as ?Third World? due to their economical level the lifestyle in Quito, for instance, follows more or less the pattern we know in this part of the world. People, drive to work, eat out and children go to school. However, this system functions with different values, customs or schedule. I spent four weeks in Quito at the Spanish Academy to take transfer credits in this language. During this time period I lived with an Ecuadorian family that is the parents and their two daughters, which allowed me to interact with them on a daily basis. The father, Ramon works in the United States and Marcella, 18, the eldest daughter attends college in Quito where she studies medicine. I found it easy to interact with Marcella because our age difference is not big and we are both college students. In addition she is a girl and we could discuss topics that are relevant to our gender, such as fashion or dates. The fact that this family educational level does not greatly differ from mine helped our communication, and shaped the messages we were exchanging. We were able to discuss many topics from politics to sociological and although they are from a different culture, our views were not radically opposites. However, the pace at which the Ecuadorian society develops made it difficult for me to explain them clearly

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Cross-Cultural Communication Essay

1114 Words5 Pages

Cross-Cultural Communication


In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in…show more content…

Introduction: In every type of business, how people are able to communicate dictates the success of the company. If all aspects of the business are not able to keep each other informed on important issues and breaking news, then the company is destined to fail. For my research report I have decided to focus my efforts on the issue of communication in the Beer Wholesaling industry. For over a year now I have been involved with the beer industry working in both promotions, and in merchandising. Even in that small window of time I have seen forms of communication change. This change has lead to both the creation, and the solution to many communication problems in this workplace.

I plan to study how the changing methods of communication have altered the beer wholesale business, and worked to solve and create problems. Over the past 10 years we have seen a revolution in how people in the work force are able to communicate. First car phones and then cell phones made contacting others much easier, and now computers are affecting everything through email and the Internet. The beer business, much like other business, is built mainly on the strength of communication. Brewers must communicate with wholesalers who in turn must be in constant communication with storeowners. If one of these lines of communications breaks down then a too much beer might be brewed for a season, or a liquor store may end up with

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