Kfc Case Study Peta

Why Christians Should Boycott KFC

Written by PETA | April 11, 2007

Well, if they’re not willing to listen to their own animal welfare advisors and the thousands of outraged people all over the world, maybe they’ll listen to the most powerful and influential religious figure in the world, Pope Benedict XVI, the head of the Catholic church. In case you haven’t seen it, here is a famous quote from Pope Benedict, “Animals, too, are God’s creatures. … Degrading them to a commodity seems to me in fact to contradict the relationship of mutuality that comes across in the Bible.” Sums it up pretty nicely I think.

Anyway, we’ve made leaflets with the Pope’s picture and quote, along with all the gory details of what KFC does to chickens, and we’ll be distributing them at KFCs worldwide. If you attend church, you can order a batch to share with your congregation.

Let’s hope this at least nudges KFC in the right direction . . .

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"Each bird whom KFC puts into a box or a bucket had a miserable life and a frightening death. People would be shocked to see our footage of a KFC supplier's employee who walks through a barn, carelessly lighting lamps and letting flames fall on the terrified birds. The air inside these filthy barns reeks of ammonia fumes, making it difficult for the birds to breathe. No one with a grain of compassion should set foot in KFC." 1

- Ingrid Newkirk, Director, PETA.2

"The chicken they serve is full of chemicals, and the birds are given hormones, antibiotics and arsenic chemicals to fatten them quickly." 3

- Nanjundaswamy.4

Protest Against KFC

On August 20, 2003, a five-foot tall chicken complete with an ensemble of feathers and beak hobbled on a pair of crutches outside Kentucky Fried Chicken's (KFC) Indian outlet in Bangalore.

The chicken was brought by PETA (People for Ethical Treatment of Animals) activists, who carried placards reading, "Quit India" and "Stop Playing Fowl" (a pun on "Foul"). The chicken was placed at the centre and a peaceful protest was held against the alleged ill treatment of birds in KFC's poultry farms. Media persons were called to give the demonstration a wide coverage (Refer Exhibit I for a visual on the protest by PETA activists).

Explaining the rationale behind the protest, Bijal Vachcharajani, special projects coordinator of PETA, said, "Ours is the land of Gandhi. Just as 61 years back our leaders gave a call for colonizers to quit India, we too are saying we will not tolerate cruel multinationals."5


On the 61st anniversary of the 'Quit India' movement,6 PETA India wrote a letter to the Managing Director of Tricon Restaurant International, the parent company of KFC, asking them to close their sole KFC outlet in India.

They got no reply. PETA activists decided to protest against KFC by carrying crippled chicken, which represented the birds suffering in the KFC's farms. PETA claimed that after two years of intensive campaigning to increase animal welfare standards in poultry farms, other foreign fast food restaurants operating in India like McDonald's7 and Burger King8 had improved the treatment of animals specially raised and slaughtered for food.

Only KFC had not acted. Though PETA had organized other protests earlier, the crippled chicken campaign became the precursor for more intensive protests. PETA's was one of the many shows of protest against KFC's Indian outlet.

KFC in India - Ethical- Next Page>>


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